6 Essential Social Media Marketing Trends 2022 and Beyond

As we step into a new year after settling into the new normal after the pandemic, marketers have been scratching their brains hard for coming up with new marketing strategies to take their business to new heights. Unfortunately, several companies took a hit because they didn’t keep themselves updated and didn’t adopt the trending approaches. […]

6 Steps to Attracting Paid Traffic That Converts

Even though you might be getting a lot of website traffic, if you cannot convert that traffic into leads, you cannot build a funnel to help make sales. Without sales, there won’t be any revenue. And revenue and profits, one cannot invest back into traffic and lead generation.  Here, the focus should be on gaining […]

3 Ways Agencies Should Measure Marketing ROI

Marketing is crucial for promoting and expanding businesses, including agencies. Measuring the return on investment is critical in marketing. That is because ROI in marketing measures the robust performance of marketing campaigns, both online and offline, which can influence the marketing spend, strategy, and more. One can calculate ROI with the marketing ROI formula: (Return […]

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