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Organic vs. Paid Social Media: How to Leverage Both?

Most of us have personal accounts on social media platforms, and everyone tries to handle them in the best way. But, using these social media platforms for business is a little different. You need to create a social presence for your business, build the brand values, and keep finding ways to promote your products/services.  When […]

6 Essential Social Media Marketing Trends 2022 and Beyond

As we step into a new year after settling into the new normal after the pandemic, marketers have been scratching their brains hard for coming up with new marketing strategies to take their business to new heights. Unfortunately, several companies took a hit because they didn’t keep themselves updated and didn’t adopt the trending approaches. […]

7 Important Benefits of Social Media Marketing Every Business Should Know

When undertaken effectively, social media marketing can work wonders to attract a lot of new eyes to your service or product, establish you as an invaluable gem in the industry, and gain lots of visibility for your brand. However, used the wrong way, and you could end up sending thousands of valuable marketing dollars on […]

6 Steps to Attracting Paid Traffic That Converts

Even though you might be getting a lot of website traffic, if you cannot convert that traffic into leads, you cannot build a funnel to help make sales. Without sales, there won’t be any revenue. And revenue and profits, one cannot invest back into traffic and lead generation.  Here, the focus should be on gaining […]

3 Ways Agencies Should Measure Marketing ROI

Marketing is crucial for promoting and expanding businesses, including agencies. Measuring the return on investment is critical in marketing. That is because ROI in marketing measures the robust performance of marketing campaigns, both online and offline, which can influence the marketing spend, strategy, and more. One can calculate ROI with the marketing ROI formula: (Return […]

Why are PPC Ads More Effective Than Organic Ads?

When it comes to internet search, deciding whether to dedicate resources to organic search (SEO) or paid search (PPC) is not a simple task. The choice depends on a variety of factors including budget, audience behavior, and your organization’s marketing goals.    What is organic search marketing? This kind of marketing is when the company […]

5 Social Media Trends to Embrace in 2022

Social media is a big part of everyone’s life today and any business not doing social media marketing is definitely missing out. Many businesses now entirely depend on the social media platforms for their marketing while some people simply cannot start their day without them. Social media has a big impact on our lives, our […]

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