Even though you might be getting a lot of website traffic, if you cannot convert that traffic into leads, you cannot build a funnel to help make sales. Without sales, there won’t be any revenue. And revenue and profits, one cannot invest back into traffic and lead generation. 

Here, the focus should be on gaining the interest of the right people. This is where paid traffic comes into the picture. Paid advertising is a crucial tool when it comes to attracting prospective consumers. It works by placing ads in front of a particular set of users targeted based on demographics, behavior, interests, and keywords. Because the ad fits with the things those people are already searching for or are interested in, they will be more likely to convert when they reach your business website. 

The following six steps help attract paid traffic that converts!

1. Create a Comprehensive Paid Traffic Roadmap 

Businesses that say that Pay-Per-Click (PPC) does not work have tried to run their ad campaign without proper planning. However, to prevent common pitfalls like overspending, no conversations, and low click-through rate (CTR), you must begin by creating a comprehensive roadmap via audience research, social media platforms, and a clear marketing message.

2. Ace the Ad Content 

80% of users click on ads to find relevant information. The ad must tell your audience what you’re offering and how they can purchase it. A compelling ad comprises a targeted headline and a triggering description. The first part describes your prospects what is in it for them, and the second explains how they can get it there and when. 

How to create relevant ads? 

• Observe competitors and outperform them.
• Begin with customers in mind. Then, go for the services they need. 
• Write unique and attractive headlines to develop an understanding of user preferences.

3. Target Relevant Keywords 

When creating conversion-worthy search advertisements, you need to know what keywords your potential customers connect with the products and services you offer. By following this methodology, you can target users actively searching for businesses like yours. However, it is a fact that consumer behavior is constantly changing, making it challenging to identify the most relevant terms in the industry. Working with an expert pay-per-click (PPC) agency can ensure that your keyword targeting is as effective as possible.

4. Go for Automation 

PPC automation technology uses machine learning and AI to increase paid traffic whenever possible, from choosing the channels to reporting outcomes. However, some tools only automate bids, while others optimize ads. With automation, you can create, manage, and optimize paid campaigns across many platforms based on your targets, goals, and competitor analysis.

5. Launch Effective Landing Pages

To prevent wasting paid clicks, always check the landing page bounce rate, heat map, time on page, and form abandonment rate; this is the best way to know how appealing your campaign is to customers. Ensure the landing page is user-friendly and offers easy access to complete the purchase. Slowing the website down with unnecessary pop-ups and asking for too many details can cost you a sale. Use good quality and attractive images, not the free stock pictures everyone must have seen a hundred times.

6. Make use of all platforms

According to research, Google controls 70% of the search engine market, making Google ads highly competitive. However, Google is probably not the only platform that target audiences visit. For example, professional-focused platform LinkedIn might be one of the best places for business-related ads. Reaching out to an audience across all the social media platforms they use, not just Google or Instagram, is an ideal way to make the most of your ads by placing them in front of potential consumers more frequently. When it comes to technical issues and brand safety, using numerous platforms reduces the risk, as you will still be visible to others even if one fails.

Paid traffic strategy can be effective if you are concerned with increasing the number of visitors to your website and attracting the kinds of visitors interested in purchasing your services or products. If you follow the steps mentioned above and combine that with PPC automation technology, you stand a better chance of converting paid traffic into leads. 

With LRF Enterprises’ PPC Management Services, you can refine your plan, get quicker results with the power of AI and free up some time for you to focus on other aspects of your advertising strategy.