Social media is a big part of everyone’s life today and any business not doing social media marketing is definitely missing out. Many businesses now entirely depend on the social media platforms for their marketing while some people simply cannot start their day without them. Social media has a big impact on our lives, our markets, and businesses to a large extent. There is an overload of content online and an equal amount of consumption as well. 

With almost every digital business focusing on content marketing, you need to have a clear strategy on how to stand out. Staying updated on the recent and upcoming trends can help in doing so. 

Here is a list of certain social media trends you need to be updated on to stand out and make your impact.

1. Short-lived content is the most popular type of content

Short-lived content is available only for a short amount of time after which it disappears. The perfect example of this are Instagram and Snapchat Stories where the story vanishes after 24 hours of an online presence. People’s attention spans are getting shorter and shorter by the day so your content needs to be such that it feeds that exact short attention span. This is the reason why stories are popular – they are short, engaging, and addictive in a way that people spend hours scrolling through them. This trend is going to be the focus of marketers in 2022 and you need to pay attention to it as well!

2. Traditional social media platforms will perform well

Facebook and Instagram have always dominated the social media universe. Studies show that these two apps will continue to do well. A lot of new and fresh platforms have popped up in the recent past but they have also faced difficulties in their attempt to rise to fame. For example, TikTok started in 2016 and gained quite some popularity among the youth almost immediately. It was one of the most used apps on Android and Apple app stores in 2019. But, if we study the growth trajectory of TikTok, we observe that it was a victim of its own success. 

Facebook and Instagram have been facing different kinds of challenges. They have been fighting battles in courts for various reasons. But, even with all those problems, Facebook, Instagram, YouTube, Twitter, and LinkedIn will continue to be the most popular platforms. 

A recent survey asked respondents which platforms they saw as being the most effective for their social media marketing goals. Again, the more traditional social networks remained the best choices: Facebook 78%, Instagram 70%, LinkedIn 42%, and Twitter 33% led the pack.

3. Video content will be the most popular

Video content is one of the most engaging forms of content and will continue to dominate the social media platforms in 2022. Short videos like those on TikTok, Snapchat, or Instagram Reels, or long videos like those on YouTube or Facebook, videos are the future. You need to use video content to stay relevant in your field. Anyone who does not get on with it is going to have a tough time marketing their business online.

4. Live streaming will be the new normal

Nowdays, people want to be up to date even while being on the go. Live streaming is going to take over in the near future. COVID boosted this feature and even when the situation improves, people will continue to engage in real-time via online methods. Businesses are figuring out new ways to use this live streaming feature to increase sales and social media engagement. Even fashion brands have followed this trend by live streaming their collection launch or sharing BTS content.

5. Social commerce industry will boom

Sellers have learned to use the social media platforms to boost their sales and this seems to be the future of online shopping in 2022. This will soon come on par with website shopping or even offline sales. Nowadays, most e-tailers are creating social content in the form of shoppable posts and this is a cost-efficient way of selling products online.

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